5 Myths the Food Industry Tells You About Syrups and Sweeteners (And What to Look for Instead)

5 Myths the Food Industry Tells You About Syrups and Sweeteners (And What to Look for Instead)

May 12, 2025Amber Burr

Have you ever stood in the grocery store aisle reading the label on a bottle of coffee syrup, pancake topping, or sweetener and felt unsure about what’s really inside… you’re not alone.

We hear it all the time:

“It said ‘all natural’… but I couldn’t recognize half the ingredients.”
“I thought this was a healthier choice — until I Googled it.”

So let’s clear the air. Here are 5 myths the food and beverage industry often tells us about syrups and sweeteners — and what you can do instead to make better, tastier, more transparent choices.


1. “Natural Flavors” = Real Ingredients

The myth: If it says “natural,” it must be better.
The truth: The term “natural flavors” is often used to mask complex lab-created additives. It can legally include solvents, preservatives, and more — and companies aren’t required to tell you what’s actually in it.

What to look for instead:
✅ Clear labeling
✅ Real ingredients like fruit, herbs, extracts, and spices
✅ Products made with integrity and full transparency


2. High-Fructose Corn Syrup Is “Just Sugar”

The myth: HFCS is basically the same as sugar, right?
The truth: High-fructose corn syrup is highly processed, inexpensive, and everywhere. But it’s been linked to health concerns and behaves differently in the body than cane sugar.

What to look for instead:
✅ Pure cane sugar
✅ Natural alternatives in moderation
✅ Brands that are proud of their sweetener choices


3. Syrup Is “Only for Coffee”

The myth: If it’s a syrup, it’s just for lattes.
The truth: Quality syrup is incredibly versatile. Oatmeal, smoothies, pancakes, ice cream, yogurt, baking, mocktails — the possibilities are endless.

What to look for instead:
✅ Brands that inspire creativity
✅ Recipes and tips that go beyond the mug
✅ Products your whole family (or customer base) can enjoy


4. Bigger Brands Mean Better Quality

The myth: If it’s been around forever, it must be the best.
The truth: Legacy brands often use preservatives, artificial colors, and cheap ingredients. Bigger isn’t always better — especially when you care about what’s going into your body or what you’re serving your community.

What to look for instead:
✅ Smaller-batch, family-run makers
✅ Transparent sourcing and clean ingredients
✅ Flavor that speaks for itself


5. “No One Cares What’s in the Syrup”

The myth: It’s just a sweetener — who really reads the label?
The truth: Today’s consumers are smarter than ever. Whether they’re parents, baristas, or small business owners, people are paying attention — and they want products they can feel good about using and sharing.

What to look for instead:
✅ Brands that prioritize education and trust
✅ Labels you can read — and believe
✅ Ingredients that make sense


The Bottom Line: You Deserve Better Syrup

At Daddy’s Homemade, we started this journey in our own kitchen — for our own kids and family — because we couldn’t find syrup we felt good about using. Now, we’re proud to offer clean, all-natural syrups with ingredients you recognize and flavors your whole family will love.

💛 Ready to taste the difference?
Shop our bestselling flavors or explore recipes and ideas to make syrup a staple in more than just your coffee.

📦 Want to stock Daddy’s Homemade at your café or store? Click here for wholesale info.

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